goc 2017

Author Victoria McGregor

18 Aug 2017

This August saw CHRISANNE CLOVER exhibit at the magnificent German Open Championships at Liederhalle in Stuttgart from the 8th till the 12th August. A fabulous week full of fun, excitement and cherished memories. Our wonderful CHRISANNE CLOVER team worked so hard in making the stand look extremely eye catching and welcoming, whilst continuing to attend to our customers needs.

 

 

For some members of our team it was their first experience at the GOC and they really enjoyed the buzz and excitement of the event. The stand was centre of the bustling and energetic atmosphere of the competition creating a busy stand from the off!

 

 

 

‘The GOC is always a fun and exciting event, with dancers of all ages and categories competing from the juveniles right through to the seniors. For us it is great to meet everyone and be able to connect with them.’

Becky, Head of Couture Sales

 

 

 

Proudly launching our 3 amazing new catalogues: FABRICS, TRIMMINGS and CRYSTALS catalogue, the NEW Inspired By TANIA KEHLET dancewear collection and our LAST CHANCE TO BUY catalogue, we had so much to offer to our customers this year, and it didn’t stop there!

 

Our customers got an incredible offer this year with the Crystal Pixie nail art collection from SWAROVSKI®. Not only did we have a wider choice, plus limited edition colours, but if a customer bought a Crystal Pixie product, they could go to the SWAROVSKI® stand and get their nails manicured for free with Crystal Pixie! With our biggest seller Cute Mood flying off the shelf, the Crystal Pixie collection was so well received and a firm favourite with all our customers. A favourite product of mine as well – who doesn’t want SWAROVSKI® encrusted nails!

 

 

‘Ladies loved this offer, Crystal Pixie looks amazing on anyone’s nails, with such a range of colours to suit every mood and occasion. It was amazing to be able to have the SWAROVSKI® nail technician apply the Crystal Pixie for you.’

Becky, Head of Couture Sales

 

 

 

 

This show stopper dress was designed and created by CHRISANNE CLOVER especially for the SWAROVSKI® display at the GOC. With a long beautiful cape embellished magnificently in Crystal Shimmer Flat Back and Sew-On Crystals, this couture gown is an exquisite master piece.

 

‘The theme of the dress for SWAROVSKI® was inspired around the Shimmer Crystals collection.

 We decided this theme because one of our strong points at Chrisanne Clover is our embellishment design work and we really wanted to showcase this. Shimmer crystals are perfect for this because they add so much more depth and dimension to a design than normal crystals and even AB crystals.

 It was a real showcase piece - I wanted to take this in a more fashion forward direction and make it a real Couture showstopper. I looked at our trend research tool WGSN for inspiration, and decided to go with a galactic theme. I looked at the artwork of Rodger Dean, textured futuristic fabrics as well as couture embellishment techniques to draw inspiration.

The idea was to create a simple fishtail dress with a dramatic cape – all in black in order to really showcase the shimmer stones.

 The result is something similar to the different shapes and abstract designs of a galaxy. ‘

Kushy, Couture Designer

 

 Our NEW fabrics and trimmings catalogue created an excitement of its own, with customers falling head-over-heels to get their hands on a copy. This catalogue oozes class and appeal with an array of stunning new fabrics and inspiring images. Full of NEW prints, embroidered tulles, laces, feathers, sequins and so much more, customers were dying to place orders and put their ideas into action, keeping our head office team in London extremely busy! 

 

 

‘We had a lot of interest in our fabrics with the special new Limited Collection being very popular with many customers especially loving the floral prints on organza and embroidery on net.

 

We were constantly refilling the stands for the new fabric catalogue – people loved the cover image and the fact it then had the full product range inside. The last chance to buy catalogue stood out so well also with its bright red cover this was again a very popular choice. I was often putting collections of all our catalogues in our shopper bags for people as they wanted to have them all, as they are such a nice printed material to have.'

Becky, Head of Couture Sales

 

Adding to our vast range we included shoes from International Dance Shoes, ‘the professional's choice of Ballroom and Latin American dance footwear’ giving our customers more choice than ever before here at the GOC.

 

 

 

‘Having IDS shoes with us was amazing as we were able for the first time to offer our customers IDS shoes at an exhibition, rather than just in our Cheam Boutique and Shanghai store. Having their expertise and knowledge through the week for the product was a great bonus and the shoes are the perfect partners to all our Couture and Practice Wear items.’

 Becky, Head of Couture Sales

 

 

The 11th August saw the poster signing at our stand of the ever popular Tania Kehlet and Emanuel Valeri. Customers were queuing very patiently to have their poster signed and a meet and greet with the lovely professionals. A fabulous way of introducing our customers to the stunning NEW Inspired by Tania Kehlet for CHRISANNE CLOVER collection. Full of lace, frills and beautiful detailing this Ballroom collection is a must have edition to any Ballroom dancer’s practice wear wardrobe.

 

 

The intricate detailing of the motifs bought much interest and the stunning features on the back of the dresses really stood out on the mannequins’

Becky, Head of Couture Sales

 

 The beautiful couple very recently got married with a stunning ceremony with Tania looking absolutely radiant. A huge congratulations to you both, from everyone here at CHRISANNE CLOVER!

 

Couture and dancewear are always firm favourites with our customers at CHRISANNE CLOVER, combining the two we bring you The Principle Collection, available in a variety of colours. A collection for you to build your ultimate dress providing you with the starting point to create any look you want. For insight into what you could achieve our design team beautifully embellished this Midnight Sky Principle Dress in SWAROVSKI® crystals. This jaw dropping piece with the beautiful adornment is a vision of beauty. This was possibly the most tried on dress at the event!

 

 

 

 Having the chance to unite with our amateur sponsored couples Alona Uehlin & Anton Skuratov and Signe Busk & Dmitri Kolobov is always a highlight of our week. Being able to see them dressed in CHRISANNE CLOVER couture always gives a sense of pride and achievement. What we do here at CHRISANNE CLOVER makes your fantasies come to life. A huge congratulations to Anton and Alona finishing 6th in the final of the Amateur Grandslam and Dmitri and Signe for making the quarter finals.

 

 

A fantastic time had at this years GOC, with our sales team reuniting with customers, meeting new clients and friends, this event was a spectacular show with our team truly looking forward to next year!

 

 

 

Please wait