Chrisanne Clover Heritage

Introduced to the world of dance in China by his uncle, China’s ballroom star Philip Li, Ronnie grew up in Shanghai. Captivated by the ambition, drive and glamour of the dancing world Ronnie decided to take a bold step and move to London in 1995, the dance capital of the world, where he developed his business management skills at the dancewear company, Choice London.

Ronnie instantly fell in love with the dance business ‘I got myself more and more into it, my involvement was not just to make money but to make friends and make it enjoyable for myself. I am a very open person and I love to meet people from all over the world. I used to like seeing my friends and then they would give me orders and it combined the two beautifully.’  

Ronnie Li’s first solo venture, Crystal Clover, had humble beginnings at a flat in Norbury, on the outskirts of London, but quickly spilled over into a shop nearby. In 2008, Crystal Clover Japan was born. By 2015, Ronnie Li had acquired Chrisanne, one of the best-known brands in the world of Ballroom dance; the two businesses merged to form Chrisanne Clover, a sparkling union that brought together innovation, knowledge, and heritage. In June the following year, the first Chrisanne Clover flagship store opened its doors in Shanghai.

Ronnie had known Chrisanne for many years. Although the two companies were competing in the same market Ronnie kept good relations with the Chrisanne team and prior to the merger the two businesses had in fact started to successfully work together on several projects. In 2015 the time was right for all parties, it was a textbook merger combining the strengths of two leading players in the industry and catapulting Ronnie into a number 1 position miles ahead of any other competitor.